In 1999, Mase became religious and abruptly retired from the business, leaving a serious dent in the company, especially since his 2nd album had just been released. In the years to follow, Bad Boy saw a commercial decline. The group appeared on the rock remix of Puff Daddy's " It's All About the Benjamins", but parted ways with the label before releasing a full-length album. In 1998, Combs decided to expand Bad Boy's roster to genres other than hip-hop and R&B, and subsequently signed Fuzzbubble to the label as its 1st rock act. Shortly thereafter, the group departed the label and entered into a long-standing publishing dispute with Combs over the latter receiving 50% of their publishing that would continue until 2005. Highly anticipated, their 1998 debut album, Money, Power & Respect was certified Platinum by the RIAA. During this time, the label began to promote its latest signing The L.O.X., who had been prominently featured on various Bad Boy releases that year. Due to the successive successes of Life After Death, No Way Out and Harlem World, by the end of 1997, Bad Boy as a label and brand name had hit a commercial peak. His own debut album, Harlem World, also released the same year, would go Quadruple Platinum.
Mase, Combs' newest protégé, in the meantime was immediately thrust into the void that The Notorious B.I.G. The single topped the charts for eleven weeks and became the hasty second single from Combs' album, No Way Out, which was released in the summer and sold 7 million copies in the U.S. In response to Biggie's death, the label rush-released a Puff Daddy tribute song, " I'll Be Missing You", which featured Biggie's widow, Faith Evans, and Bad Boy's R&B singing group 112. 1 on the Rap, R&B, and pop charts that spring. The 1st single, "Can't Nobody Hold Me Down", peaked at No. In 1996, Puff Daddy had begun recording his own solo debut album. alone, and is one of the highest selling rap albums ever in the U.S. The album eventually sold over 10 million copies in the U.S. Its first two singles, "Hypnotize" and "Mo Money, Mo Problems" also topped the singles charts. Posthumously, Biggie's Life After Death reached number one on the Billboard Top 200. The police investigations were criticized by public and judicial sources. Their deaths left many to speculate if the coastal hostility had been responsible for their deaths. On March 9, 1997, while Bad Boy were preparing the release of The Notorious B.I.G.'s double album Life After Death, he was killed in Los Angeles, California. Bad Boy issued a statement of condolences. 2Pac was shot in Las Vegas, Nevada on September 7, 1996, and died September 13. and Puff Daddy, had been complicit in the November 1994 shooting of Tupac in the lobby of Quad Studios in Times Square.Īfter the June 1996 release of 2Pac's " Hit 'Em Up", smearing Bad Boy, tensions escalated. Tensions were heightened when Death Row signed 2Pac, who alleged that Bad Boy, notably The Notorious B.I.G. Suge Knight, CEO of Death Row, held Sean Combs responsible for the shooting death of his friend Jake Robles, allegedly at the hands of Sean Combs' bodyguard. For 3 years leading up to 1995, West Coast hip hop, dominated by labels such as Death Row, had been preeminent in mainstream Rap. The rapid success of The Notorious B.I.G., and Bad Boy as a company, raised some tensions, especially with the Los Angeles, California-based Death Row. Bad Boy, meanwhile, staffed a bevy of in-house writer/producers, including: Easy Mo Bee, Chucky Thompson and D Dot-all of whom were instrumental in producing many of Bad Boy's most noted releases during this time.įurther information: East Coast–West Coast hip hop rivalry Also in 1995, the label continued its success with platinum releases by Total and Faith Evans. became one of the genre's biggest names of the day and Bad Boy's premier star. While Mack's album went Gold, Ready to Die achieved multi-platinum success.
On the heels of these releases came "Juicy" and Ready to Die, the lead single and debut album from The Notorious B.I.G. The label's first release was " Flava in Ya Ear" by Craig Mack, followed quickly by Mack's debut album, Project Funk da World in 1994. and rebuilding the labelĪfter his climb from a non-paid internship to becoming an A&R executive at Uptown, Sean "Puffy" Combs was fired in mid-1993 by Andre Harrell and founded his own label, Bad Boy Records, in late 1993.
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